SWRN+
Product, art direction, UI/UX, development and data feeding, from the landing page to the app.
SWRN+ (pronounced Showrun+) is the guide to action sports contests: it tells you where and when to watch skate, surf, snowboard, BMX or mountain bike, live and on replay, with the link to every broadcast. It is an in-house Unslash product, the first platform built on the Stream:Line foundation: we designed it, built it and keep it fed, from the landing page to the app.
- Year
- 2026
- Scope
- Landing page + app FR / EN
- Schedule
- 823 contests, 16 sports
- Video
- 2,709 videos, 9,352 h
Figures as of 12 October 2026, updated with every sourcing pass.
- Free access, no account
- Times in the viewer's time zone
- Installable app, FR / EN
// The problem
Broadcasts are scattered
An action sports contest is rarely watched in the same place as the previous one. The climbing federation streams on its own channel, the surf tour on its website, a mountain bike round on a pay broadcaster depending on the country. Times are published in the event's time zone, often late, and replays then spread across dozens of channels.
For a fan who follows several disciplines, knowing what is on this week means keeping an eye on dozens of accounts and websites. SWRN+ brings that schedule into one place, with the time, the planned broadcast and the source of the information for every session.
// What we built
A landing page, an app, a schedule kept up to date
The next live and the seven days after it
The app opens on the next live, with its countdown, the viewer's time and the local time on site. Next to it, the schedule for the next seven days filters by sport. The full calendar and the pages per sport, tour and broadcaster take over from there.
The schedule, session by session
Every contest has its page: dates, venue, type of event, then the session schedule in the viewer's time zone, each with its planned broadcast, free or paid. One button adds the event to your calendar, and official links and sources are dated.
A player built for long replays
Replays play in a full-screen player, with the list of the event's videos, chapters, resume where you left off and a mini-player that follows you around the app. The video remains the official channel's, embedded under the rules of the platform that hosts it.
What the schedule holds, in public
One page shows what the schedule contains: contests, tours, broadcasters, countries, videos and hours of replay, recalculated with every data update. It serves fans, organisers who want to see where they appear, and search engines.
// The decisions
Four choices that shaped the product
The schedule first, the replay second
The first version, in 2025, was a replay platform. In February 2026 we refocused it on the schedule: the first question fans ask is when and where a contest is broadcast. The replay takes over on its own at the end of each session.
The video stays with its broadcaster
The built-in player plays the video published by the official channel. Views and advertising go back to that channel: SWRN+ brings audience to organisers and follows the video platform's rules.
The viewer's time, then the local time
Every time is shown in the viewer's time zone, with the event's local time second. A fan in Paris reads 15:10 for a session starting at 10:10 in Asunción, with no maths.
Lives checked two days before, the day before and on the day
Live times often move in the final days. On top of the weekly schedule update, every live is checked two days ahead, the day before and on the day itself.
// AI first · Sourcing
A schedule sourced by agents, approved by the team
SWRN+ is built AI first, from the code to the content. AI agents do the collection work no team can keep up by hand: reviewing the tours' websites and the broadcasters' channels, spotting events, times and replays, then writing the pages. The team sets the rules, reviews and decides.
- Watch
- Every week, the agents review the official websites of 73 tours and the channels of 36 broadcasters: new events, published times, announced lives, replays put online.
- Check
- Every time is checked against its source and dated. Lives are checked again two days before, the day before and on the day, when times move the most.
- Writing
- The agents write the pages in French and English: session schedule, venue, type of event, official links, videos and chapters.
- Publishing
- Every batch is checked automatically before it goes live: incomplete or inconsistent data blocks publication until it is fixed.
Search
One page per contest, sport, tour and broadcaster, in French and English, with event structured data: close to 1,900 pages declared to search engines as of 12 October 2026.
// Social media
An Instagram account that posts on its own
The @showruntv account posts from the same data as the app. Every weekly slot triggers the same chain: selection from the schedule, rendering in SWRN+ colours, publishing, then measurement. No one steps in between the schedule and the post.
- 01 · SourceThe schedule
- 823 contests as of 12 Oct 2026
- times and broadcasts
- replays and chapters
- 02 · TriggerThe slots
- Mon 12:00
- Mon 18:00
- Wed 18:00
- Sat 09:00
- Sun 20:00
- 03 · SelectionWhat goes out
- next live
- 7-day schedule
- replay of the week
- 04 · RenderingThe visual
- SWRN+ template
- 4:5 post, 9:16 story
- Reel edited from the carousel
- 05 · Publishing@showruntv
- post or carousel
- Reel
- story
- caption and link
- 06 · Follow-upStats and alerts
- statistics every Sunday
- an alert for every post and every failure
- access checked daily
After four weeks of measurement, slots and formats are adjusted.
This chain is part of the Stream:Line foundation: the same infrastructure serves FULL PART, with one account and one identity per brand.
// Questions
Frequently asked questions
What is SWRN+?
SWRN+ (pronounced Showrun+) is a free guide to action sports contests. As of 12 October 2026, it lists 823 contests across 16 sports and gives, for every session, the time, the broadcast and the link to watch it, live or on replay.
Who designed and built SWRN+?
Unslash, a tech and data studio. The studio handled the product, art direction, interface, development and data feeding, from the landing page to the app.
How is the schedule fed?
Through AI agents that review the tours' official websites and the broadcasters' channels every week, spot events, times and replays, and write the pages. Every batch is checked before it goes live, the team settles doubtful cases, and live times are checked again two days before, the day before and on the day.
Does SWRN+ host the videos?
No. The built-in player plays the videos published by the official channels, and when a broadcast is paid or limited to certain countries, SWRN+ links to the broadcaster. Views and advertising stay with the original channel.
Can Unslash build a platform like this for a federation or an organiser?
Yes, that is what Stream:Line is for: a custom OTT video platform, built on the same foundation, under your brand. Timing and cost depend on the chosen scope and are set at scoping.