Development of the bilingual site, motion and search optimisation, built on the studio's identity and design.
Site of The good layer, the branding and design studio within EXAPHASE: visual identities, art direction, design systems and motion identity for action sports brands.
2026
Year
Scope
Bilingual site FR / EN
Expertise
Identity · Art direction · Design system
What we built
Editorial landing page in French and English: manifesto, four-step method, FAQ, a strip of the fourteen brands the studio has built, a tint picker that recolours the whole site, subtle motion that steps aside for visitors who reduce animations, structured data and files for AI engines, audience measurement after consent.
